Take heart. The days are getting longer. Sure, the snow is still piled higher than your mailbox, but that shouldn't prevent you from keeping your eye on the yearly prize known as summer. And when you think about summer, there's only iconic car of dreamy summer days. The convertible.
There is nothing quite like the feel of driving in a convertible on a beautifully warm day or balmy evening. And Lisa Crawford, a client advisor at BMW of Bridgeport, is already thinking about such luxuries. Lisa, a longtime BMW driver and eight-year veteran of the showroom here, drives her heart on her sleeve when it comes to convertibles. "A few years ago I earned an award for top sales," she says. The prize was for a special lease on the BMW of her choice. "I went for my 'dream car,'" she says. "The 3 Series convertible." She was so enamored of it that she says she still misses it and aches to have another one at some point.
It turns out all BMW convertibles are worth pining for. And some times are better than others for procuring one. Like now, for example. For one thing, Lisa says, finance rates on new vehicles are low. She points out that as the calendar inches closer to spring, "'Supply and demand' will become an increasingly important selling factor, which will effectively remove the low rate incentives." The availability of such tempting rates, she adds, will then become scarce.
The popularity of the venerable car manufacturer has as much to do with great deals as it does with the cars themselves. In the case of BMW convertibles with hardtops, the retractable roof disappears in just 22 seconds, quickly allowing the driver enjoy a perfect alfresco car ride. If the weather takes a left turn, the hardtop reappears just as swiftly. "It's like having two cars in one," says Lisa.
Retractable roof and BMW heritage notwithstanding, what's the coolest thing about a BMW? According to Lisa, it's the driver. At least, she adds, that's how drivers feel when behind the wheel of one. And that's a cool way to begin to a warm new season.
Do you have a convertible? What's the lowest temperature at which you'll take the top down? Let me know here.
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