DARIEN, Conn. - The Darien-based 341 Studios won several awards for its websites, logo development and print collateral at this year's Big W Award Gala and Banquet, sponsored by the Advertising Club of Westchester.
The graphic design and marketing studio brought home the gold for their redesign of the Maritime Aquarium at Norwalk's website, as well as for their promotional invitations for GE Capital's Domus Diner Day.
341 Studios' work for Fast Med Urgent Care yielded the bronze award in the corporate identity logo development, website, and brochure categories. It also won the bronze in the business-to-business category for its website for the New York City-based Henkel Search Partners.
"The variety of assignments and clients keeps our work interesting. We can be managing more than two dozen projects at once, each one totally unique," said Gretchen Bruno, who is a founding partner of 341 Studios, along with Felicia Rubinstein. "We've worked very hard for more than 12 years to put together an exceptional team of more than 16 professionals and affiliated specialty partners - everyone from web designers, graphic artists, copywriters, marketing strategists and social media and mobile app experts."
The studio makes a lot of use of search-engine optimization and social media tools, including Facebook, Twitter, LinkedIn and Youtube, Rubinstein said, "It's not enough for websites to be attractive and well-written; though, believe me, that in itself is not simple to do. These websites also need to work - they need to be easy to find, engaging and compel visitors to action."
"It's a highly collaborative and creative process," Bruno said of logo design. "We think a logo is the most important part of defining and marketing a business - it appears on everything."
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