Barbara Holdridge likes to keep her finger on the pulse of Wilton something that she thought would be difficult after fracturing her ankle and becoming stuck at home the week of Thanksgiving. However, she was able to stay connected because she reads TheDailyWilton.com every day.
I like to know whats going on in town, Holdridge said, sharing that she and her husband, Jerry, also print articles for their friends to keep them updated as well.
TheDailyWilton.com and its nine sister sites in southern Fairfield County passed a milestone 1 million visits this week, nine months after the companys first launch. Main Street Connect, parent company of all the sites, just signed its 100th contract with its local advertising partners.
"At the rate we are attracting readers, we will hit 2 million visits by May, says Carl Lavin, managing editor of MSC. Starting next week, registered readers will be able to sign up for daily headlines delivered directly to their email.
Cumulatively, readers have spent the equivalent of nearly five years reading their local news on MSC. Thats an average of 2.39 minutes a day, as reported by the data-gathering service, Google Analytics.
MSC also gives back to the community while building awareness of its sites. Its Better Schools Bonanza contest last fall awarded $35,000 in checks to Parent-Teacher Organizations. Local nonprofits won $20,000 as part of the Santas Wish List competition. The Valentines Day promotion, Close to My Heart, closes this week. The company will award $15,000 to the winners.
Carll Tucker, MSCs editor, publisher and CEO, is dazzled by the reception of the companys first 10 sites. We work hard to provide a rich offering for readers and an opportunity for advertisers to bring their message to their most likely customers and clients, he says.
MSCs Fairfield County sites are the first step toward bringing useful and engaging local news to communities all over the United States, Tucker says. Our towns are good places to live and bring up families and we want to show that," he says. Were grateful to all the readers and advertisers who have given us such a vote of confidence.
How did you start reading the Daily Wilton? What do you like best? Share your experiences below.
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