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America's First-Ever Sesame Street Experience Opening At New Jersey Mall

A brand-new immersive Sesame Street experience is opening at the American Dream in East Rutherford.

Sesame Street Learn & Play is coming to the American Dream in East Rutherford.

Sesame Street Learn & Play is coming to the American Dream in East Rutherford.

Photo Credit: Courtesy of Gregg Schwartz/American Dream

The highly-anticipated Sesame Street Learn & Play, the first-ever in the United States, opens on Nov. 16.

"This groundbreaking attraction will combine learning with play, offering an immersive experience for guests of all ages through the enchanting world of Sesame Street," a press release reads.

Sesame Street Learn & Play promises timeless memories for the entire family through adventures, photo opportunities, and learning experiences. 

Children can explore the rainforest as they step into Elmo’s World, role-play a shopping experience in Hooper’s Store, explore Abby Cadabby’s magical garden and laugh with Bert and Ernie. Guests can capture memories in front of Sesame Street landmarks, such as the iconic 123 Stoop and Oscar’s trash can. Big Bird will entertain visitors with stories at his nest, while Elmo and Abby will make surprise appearances to add to the excitement.

At the Sesame Street Community Center, kids will enjoy hands-on arts and crafts, and at the Bike Shop, they’ll learn about cause and effect with cranks and gears. For even more fun, kids can head over to the Sesame Street Playground where they can climb, slide, and explore, discovering fun facts about nature along the way. There will also be a separate toddler play area for younger guests.

Party rooms will be available for events and the Sesame Street retail store will complement the memorable experience.

Sesame Street fans are invited to join furry friends at the grand opening weekend celebration on Nov. 16 and participate in the Sesame Street Dream Parade, which will kick off at the Dream Stage at 11 a.m. 

Along the parade route will be exciting surprises, culminating in a ribbon-cutting ceremony. The parade is free for everyone to join, and then guests who purchase tickets can experience Sesame Street Learn & Play.

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