Find Your Daily Voice
47°
Family-Owned Bergen County Indian Clothing Shop Rethinks Business Amid Covid-19 Pandemic
The COVID-19 pandemic has forced a family who owns a Bergen County clothing store to rethink business.
Advance Apparels owners Akash, Prithvi and Manju Bajaj have had experience with authentic Indian garments even before opening the South Hackensack store in 2001.
“My father at the time was working at MetLife but leveraged his experience managing clothing factories from his time in India to start a clothing brand on the side,” Akash, 27, told Daily Voice.
For years, Akash, his father, Prithvi, and his mother, Manju, had a routine that worked: they’d spend the first several month…
