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High-Rise Development Begins At Former Site Of Newspaper In Westchester

Bruce Berg, Cappelli Organization; Rob Dirks, Principal Real Estate Investors, LLC; New Rochelle City Manager Chuck Strome; New Rochelle Mayor Noam Bramson; Louis Cappelli, Cappelli Organization; New Rochelle Planning Commissioner Luiz Aragon. Photo Credit: Contributed
An artist's rendering of The Standard. Photo Credit: Contributed

Officials have broken ground on the latest high-rise coming to the heart of downtown New Rochelle.

Developers from the Cappelli Organization joined New Rochelle city officials this week to break ground on The Standard, a 14-story mixed-use building that will sit on the site of the former Standard Star newspaper.

The Standard will span the block between 251 North Avenue and LeCount Place, featuring 112 apartments and an estimated 4,000-square-feet of retail space on the ground level. The building will include 13 studio apartments, 92 one-bedroom and seven two-bedroom apartments.

Built in 1924, the building housed the operations of the Standard Star daily newspaper which left New Rochelle in 1975. The back portion that housed the printing presses will be demolished while the North Avenue façade will be preserved and incorporated into the new building.

The project is expected to be completed in the late in 2019.

According to officials, amenities will a rooftop deck with kitchen and cooking area; fitness center; business center/meeting/conference room; package concierge; virtual doorman; and a lounge with full kitchen, dining area, pool table and TV sets. There will also be an outdoor seating area with a fire pit on the ground floor located near the community room. A storage area will be provided for bikes. Parking will be available in the New Roc City garage.

“Today’s groundbreaking for The Standard marks yet another important step toward achieving our community’s vision of a walkable, vibrant, and diverse downtown that honors its history while embracing its future,” New Rochelle Mayor Noam Bramson. said in a statement.

“We are pleased to start our newest venture in downtown New Rochelle with The Standard,” Louis Cappelli, Chairman and CEO of the Cappelli Organization added. 

“When we opened New Roc City almost 20 years ago, we were pioneers in the revitalization of the downtown. Since then, the city has enjoyed a remarkable renaissance. The site of The Standard is an important in-fill parcel linking the New Roc complex to North Avenue.  We have owned the site for years and now is the time for a creative project that will contribute new life to this strategically important area.”

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