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Rye Merchants Look To Events to Boost Holiday Season

Blush Beauty Bar can expect to get "mobbed" by shoppers on Tuesday as part of a local effort to support Rye businesses.
Blush Beauty Bar can expect to get "mobbed" by shoppers on Tuesday as part of a local effort to support Rye businesses. Photo Credit: Anna Helhoski

RYE, N.Y. – Local businesses in downtown Rye are about to get a big boost from shoppers, with three major events in the next week.

Renee Drummond, owner of Rhythm In Rye Too Consignment Shop at 85 Purchase St., is organizing a “cash mob,” in which shoppers show up with $20 each in their hand to “mob” a local business.

“It’s geared toward people who could use a little uplifting that aren’t doing so good,” said Drummond, who said her goal is to have 50 people show up at Blush Beauty Bar, located at 34 Purchase St. on Tuesday, Nov. 20. After the event, shoppers will meet at Rye Bar and Grill to share the experience and meet new people. 

Drummond says she hopes to organize more cash mobs in the future for local businesses, including Weazy D’s, Candy Rocks and even the farmer’s market. For more information visit the Cash Mob in Rye Facebook page.

Saturday, Nov. 24, is Small Business Saturday in Rye, an effort started by American Express to encourage local shopping for the upcoming holiday season. “This is our third year as participants, and in this effort we want to take our unified voice to reach more of our community, to say 'come downtown, spend with your local merchant, and know that you are making a big difference right here at home,'” said City Councilwoman Catherine Parker, in a release. “Our merchant community consists of real people. Come meet us. Tell us you are here to support us. And we will support you back.”

The event is strategically positioned to follow national Black Friday and precede Cyber Monday as well as Rye’s own Mistletoe Magic tradition on Sunday, Nov. 25 from noon to 3 p.m. on Purchase Street between the Square House and Purdy Avenue. The festival offers children’s activities, a climbing wall, puppet shows, “trolley” rides, horse and buggy rides, pony rides, photos with Santa, the farmers market, a chili cookoff with a special guest panel of judges. Mistletoe Magic will also feature a raffle to support two $2,500 scholarships from the Rye Chamber of Commerce to be awarded to high school students who have worked downtown for small businesses. 

“During the holiday season we’re hoping all those people who come to Mistletoe Magic will come back to shop and enjoy downtown,” said Sally Wright, president of the Rye Chamber of Commerce.

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