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New Supermarket Opens In New Rochelle

New Rochelle Farms.
New Rochelle Farms. Photo Credit: New Rochelle Farms

When one door closes, another one opens. ... Even when it comes to automatic supermarket doors.

With the Stop & Shop supermarket set to close in New Roc City at the end of the month, a new supermarket has just debuted in New Rochelle.

New Rochelle Farms opened its doors for the first time on Friday, Jan. 17, bringing new, fresh, produce and a host of other items inside its 10,000-square-foot space for shoppers in Westchester.

The new market opened on the corner of North Avenue and Manor Place after being vacant for the better part of the past decade. A proper grand opening celebration has been scheduled for 4:30 p.m. on Tuesday, Jan. 21.

“Everyone knows how important it is for a neighborhood to be home to a high-quality supermarket,” Jose Filipe, co-owner of New Rochelle Farms, said. “It’s a responsibility we take very seriously, and New Rochelle Farms stands ready to meet and exceed the community’s expectations. We look forward to serving the people of New Rochelle.”

Much like the closing Stop & Shop, New Rochelle Farms will feature prepared food, seafood, meat, deli, and salad sections. There will also be vegan and gluten-free options.

“Eagerly awaited by area residents, the grocery store fulfills the community’s need for a quality food market along this stretch of North Avenue,” officials said. “Boosting convenience, New Rochelle Farms is accessible via the new CircuitNR, a complimentary, on-demand electric shuttle service transporting riders along multiple routes throughout the downtown area.”

New Rochelle Mayor Noam Bramson said that “New Rochelle Farms serves a vital need in our community by providing convenient access to fresh foods for thousands of residents in surrounding neighborhoods, as well as our fast-growing downtown and North Avenue corridor.” He added, “We are pleased to welcome this highly-anticipated addition to our city.”

According to officials, New Rochelle Farms “advances the revitalization of the Lincoln Avenue corridor zone that had gained the support of a $10-million grant from the New York State Department of Economic Development.”

“t is a very exciting time for the Lincoln Avenue corridor,” District 3 Council Member Yadira Ramos-Herbert said. “We welcome the opening of New Rochelle Farms as the next in a series of vital steps to move our community in a positive and vibrant direction.”

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