MOUNT KISCO, N.Y. When Robin White learned that the Borders in Mt. Kisco would be closing, she wondered how the major store shutting down would affect her small shop right across the street.
I think its really going to hurt this town, White said of the closing. It was like a destination for the town.
White, the owner of New York Dolls, a clothing boutique on Main Street, said that running a small business during this economy is rough, but possible.
I believe in small business, White said. I love the big anchor stores, but I love small businesses, I love the personal end, and I love the community feeling.
It is that sense of community that has helped New York Dolls gain popularity around Mt. Kisco and beyond.
I feel very fortunate for the allegiance of my customers, White said. While she uses Facebook as a free marketing tool, White said most of her customers come in as a result of word-of-mouth.
Because the stores reputation is so important to White, she puts a huge emphasis on customer service and satisfaction. White goes out of her way to make sure every person that walks through her doors has a good shopping experience, although it can sometimes be hard since she doesnt have support from other employees.
I run the store all by myself. Its the only way that I can do it, White said, noting she use to employee two other people but had to cut back.
Despite the hardships of running a small business, White said she feels blessed to be able to do something she is passionate about, which makes it all worth it.
Do you think small businesses will be able to survive this rough economy?
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