It costs just as much to paint the wrong color as it does to paint the right color! —Susan Atwell
When you hear the word “staging” in relation to real estate, what comes to mind? Is it a houseful of rented furniture, white walls, neutral colors, and a large investment of time and money, all in the hopes of selling your home quickly? Well, think again, said Susan Atwell, founder and owner of AtWell Staged Homes in Westchester.
Susan prefers to stay away from the word “staging” when she speaks with clients. Instead, she talks about decorating, preparing, cleaning, and essentially anything you can do “so that your home shines in its best light and makes a powerfully positive impression on everyone who enters.” This is certainly a huge differentiator for anyone trying to sell their home, but also great for those just moving into a new house or needing a refresh.
On Tuesday, June 18 from 7–8:30 p.m., ERA Insite Realty at 370 Manville Road in Pleasantville (next to the Jacob Burns Film Center) will host a presentation by Susan on Decorating Your Home to Sell or Dwell. Susan’s goal will be to educate attendees on how minor changes can equate to major differences. She will show by example how much can be done with little to no expense, very quickly, using a collaborative and hands-on approach.
Susan started staging homes before she even knew that staging was a real thing. She helped some friends rearrange furniture, reposition artwork, choose paint colors, clean, clear, organize, even update a bathroom. Those homes sold lightning fast and for more than anticipated. And so, a staging business was born!
It is a proven fact that staged homes sell faster and for more money than homes without. As Realtors, the agents at ERA Insite see this on a regular basis. According to Dana and Wendy Topper, listing agents who have engaged Susan’s services, “Since purchasers are buying a ‘lifestyle,’ staging homes can be extremely beneficial! Susan Atwell gave our homes a new personality and transformed them into attractive spaces for modern day living.”
The event with Susan Atwell on June 18 is open to the public. Seating is limited, so please RSVP by email to ERAInsiteRealty@msn.com, or call ERA’s Pleasantville office at 914-769-2222.