Wolf Center Named Finalist In Toyota's 'Cars For Good' Program

SOUTH SALEM, N.Y. – The Wolf Conservation Center in South Salem has been selected as one of 500 nonprofit finalists in Toyota’s 100 Cars for Good program, a philanthropic initiative in which the automaker is giving 100 cars to 100 nonprofits in 100 days. 

The Wolf Conservation Center was selected as a finalist from more than 4,000 applications nationwide. 

Each day, 100 Cars for Good will profile five finalists at  Individual members of the public will be able to vote for whichever nonprofit they think can do the most good with a new vehicle. The nonprofit with the most votes at the end of each day will win one of six Toyota models. Runners-up each will receive a $1,000 cash grant from Toyota.

The Wolf Conservation Center will be up for consideration from 10 a.m. to midnight Aug. 12. Officials are encouraging local residents to support the center and its quest for a new Toyota Sienna van. If the Wolf Conservation Center receives the most votes and is awarded the vehicle, it will be used to help bring Atka, its traveling ambassador wolf, to schools, libraries, camps, museums, and other educational institutions throughout the Northeast.

“Everyone at the Wolf Conservation Center is thrilled to have been selected as a finalist for the 2012 100 Cars for Good program,” said Deborah Heineman, executive director of the organization. “We’re grateful for this incredible opportunity to showcase our education and conservation mission and hopefully win a car to help us increase our impact in communities throughout the Northeast.

“We hope everyone will help us spread the word now and, of course, will make time to visit on Aug. 12 to vote for us. A new vehicle would really be a game changer for our ability to reliably bring Atka the wolf and our message about a healthy, balanced ecosystem to the public.”  

For more information on the Wolf Conservation Center and its efforts to win one of Toyota’s 100 Cars for Good, visit For complete information on 100 Cars for Good and profiles of all 500 finalists, visit

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