Black Friday is here and this holiday shopping season is expected to be one for the books.
The spending forecast is above $1 trillion for the first time, with e-commerce sales comprising an estimated $123.7 billion, according to eMarketer .
There are a number of ‘macroeconomic indicators’ that hint at this spike in shopping season sales; a positive labor market, increased consumer confidence, and overall GDP growth and lower unemployment.
If estimates are correct, the total increase in spending will be 5.8% higher than last year’s sales and spending numbers.
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