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The wholesale retailer said it plans to double its membership and more than double its sales and profits over the next eight to 10 years. Sam's Club outlined its strategy during Walmart's 2025 Investment Community Meeting on Friday, April 11.
The $90 billion business expects to open about 15 new stores a year while remodeling all of its nearly 600 current locations.
"This is one of the fastest, most scalable transformations happening in retail today," president and CEO Chris Nicholas said. "We're investing with intention – in our fleet, our associates and the member experience – to become the world’s best club retailer."
The newest club that opened in Grapevine, Texas, in October 2024, will serve as the model for future redesigned stores. Sam's Club will also ramp up its national e-commerce business, giving shoppers more ways to order and receive products.
Free shipping for Plus members and free curbside pickup for Club members have already helped push digital sales to record highs, company officials said.
"We are not limited by our physicality – we are enabled by it," said Nicholas. "Our omnichannel model creates more opportunities to engage with members where they are and how they want to shop."
The company also said its growth plan focuses on four key pillars: value, assortment, experience, and trust. The private label brand Member's Mark now accounts for about half of its merchandise sales growth over the past two years at Sam's Club.
Digital tools like Scan & Go, artificial intelligence-driven advertising, and frictionless checkout technology are also changing the way customers shop.
"When a member has a meaningful, positive interaction with an associate, they're more likely to renew – and stay loyal," Nicholas said. "We're building a culture that supports our associates as much as our members because that's how we win."
Sam’s Club employs about 100,000 associates nationwide.
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