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Pringles and Miller Lite are teaming up to launch a pair of bold new flavors of the potato crisps: Beer Can Chicken and Grilled Beer Brat. Kellanova, the company that owns Pringles, announced the grill-season partnership in a news release on Wednesday, April 16.
The crispy snacks promise to pack in the flavors of backyard cookouts.
"At Pringles, we're dedicated to bringing new, unexpected flavors that both surprise and satisfy our fans' cravings to the market, no matter the occasion," said Pringles US marketing head Mauricio Jenkins. "That's why we came together with the brewing geniuses at Miller Lite to bring our two iconic brands together. These crisps marry the best flavors of summer into one delicious bite that we can't wait for fans to experience. We hope the new flavors kick off grilling season on a deliciously crispy note."
The Beer Can Chicken crisps will taste like roasted chicken with garlic and onion. The Grilled Beer Brat flavor blends smoky sausage with black pepper, caramelized onion, and brown spice.
Both types of Pringles will carry the aroma and taste of Miller Lite's original light beer.
"Whether or not you're a grill-master, who doesn't enjoy a beer and crisps as a summer snack?" said Ann Legan, Miller's vice president of marketing. "We know fans already infuse Miller Lite's iconic flavor into grilled staples, so bringing those same flavors into an ultimate savory snack with Pringles felt like a seamless fit for fans to snack on at their backyard barbecues this summer. We hope our fans everywhere get the chance to try them."
The limited-edition Miller Lite-flavored Pringles crisps hit stores nationwide in May and will be available while supplies last. Walmart customers will also get access to an exclusive flavor—Beer-Braised Steak—which debuts the same month and is only available at Walmart locations and online.
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