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Her background in graphic design helps. So, too, does the fact that her store is also a print shop. Plus, the Fair Lawn resident is Israeli-born so she knows how to cater to the large Jewish clientele she serves. In other words, she does a big Hebrew/English business. One recent invitation, in fact, was done in Hebrew, English and Spanish while another one had Persian on it.
Along with her array of invitation designs and choices -- Kleinfeld Paper (of the bridal gown fame) is a big seller and fairly new -- she also does a brisk card and gift business, personally handpicking her cards and knick-knacks, among them mugs, elegant pens, picture frames, fun-scented kids magic markers and more.
What sets her store apart, said Cohen -- she's been on Cedar Lane for 10 years and before that in Forest Hills, Queens -- is the fact that every gift in her store says something. "Anyone can go to Pier 1 or Kohl's," she said, "But here, I like to think I offer something more unique." She said she works hard to also be conscious of offering customer items within affordable price points.
"People want personal service and they want the opinion of a professional," she said, at least in terms of invitations. She said she offers that and more. "I love my store," she said. "It's like my baby." And hopefully she added, that enthusiasm shows.
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