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Daily Voice Autos: Unraveling The World Of Automotive Rebates

Every dealer touts a rebate as part of their new car sales price. What does this complicated field really mean for consumers?
Every dealer touts a rebate as part of their new car sales price. What does this complicated field really mean for consumers? Photo Credit:

Every car advertisement touts them, but few consumers and salesmen truly understand what a rebate is. Initially started in the 1970s as a simple rebate check mailed by American manufactures to purchasers in an effort to boost struggling domestic sales numbers, the rebates today are laced with language nearly impossible to decode. 

The basic factory rebate is just that, the amount of money that the factory assigns to that particular vehicle which any and all buyers would qualify for. That amount can change by month and it can change by region. Import product rebates tend to stay in place for a quarter whereas domestic rebates usually change month to month. a vehicle which has been sitting on the lot for an extended amount of time comes up to a model year-end close out date, the manufacturer usually puts a “final” rebate on that vehicle in an effort to help the dealer move an older unit.

Most have heard of military or recent graduate rebates, but there are also lesser known rebates available as well. For example, discounts can be offered to Realtors or farm commercial vehicles, but there are often very specific requirements. For shoppers who own a vehicle that is totaled in an accident, look to see if you qualify for an insurance rebate for replacement of your vehicle due to the loss.

The latest wrinkle in the rebate arena today are the lease loyalty or lease conquest rebates. They have very specific requirements before you can get the rebate. In the case of the loyalty rebate, you or someone in your household must be currently leasing a vehicle of the same brand you are purchasing.

Remember to use common sense when viewing and comparing dealer offers. If one offer has rebates that sound strange, be wary of them. View a number of offers and be certain you understand the incentives the dealer lists. 

When looking to either buy or lease a new car, let Daily Voice Autos simplify the process for you. For the first time ever, shoppers can see real dealers prices complete with accurate rebates and monthly payments for a variety of makes and models all without contacting a dealer. It truly is 'Car Buying Perfected'.

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