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Nearly half of Americans plan to skip dyeing eggs in 2025 because of rising costs, WalletHub said in its annual Easter Survey released on Tuesday, April 15. The personal finance website surveyed 200 adults nationwide about their preparations for the important Christian holiday that falls on Sunday, April 20.
WalletHub found that 47% of Americans are passing on dyed eggs in 2025. Nearly two in five said that President Donald Trump's tariffs would impact their Easter spending, while 47% pointed directly to inflation.
Easter 2025's Costs
According to the Bureau of Labor Statistics, the average price of a dozen eggs was $6.23 in March – about 60.4% higher than they were in March 2024. The dramatic rise over the last year has been fueled by a massive bird flu outbreak.
The WalletHub survey also said that 41% of Americans reported not feeling confident about their finances heading into spring.
"With the price of eggs, it seems reasonable to expect a higher substitution of plastic eggs over natural eggs this Easter, leading to various second-order effects," said James Leonhardt, a marketing professor at the University of Nevada, Reno. "For one, the cost of the candy used to fill those plastic eggs could see increased demand, pushing up prices, and there could be a relative increase in market share for non-plastic or more sustainable egg substitutes in which to hide candy."
Many consumers are trimming costs where they can.
WalletHub also found that 87% of Americans feel they're being "nickel-and-dimed" by merchants adding credit card processing fees. More than six in 10 (62%) say it's unfair for businesses to pass those costs onto customers.
More than half (52%) of those surveyed said they don't have an Easter budget. One in three said they consider tax benefits when making religious donations.
Best Cities For Easter
Despite financial worries, some cities in the Northeast still stand out for Easter celebrations.
Pittsburgh ranked second on WalletHub's list of Best Places to Celebrate Easter in 2025, followed by Buffalo, New York, in third. Birmingham, Alabama, topped the list, which was based on factors like the number of churches, chocolate shops, and Easter-related search trends.
Out of 100 US metro areas, Newark, New Jersey, came in at No. 44 overall, boosted by its fifth-place finish in the Easter observers ranking, which included the share of Christians in the area's population and churches per capita. Philadelphia ranked 58th, helped by finishing 20th in the Easter traditions ranking.
Baltimore placed 69th overall, just one spot ahead of nearby Washington, DC. Both cities finished in the top 35 in the Easter traditions ranking.
Boston landed at 77th and was held back by its third-worst finish in the kids' Easter rank. The metric considered the share of children nine and younger, along with acres of parkland per capita, since Easter egg hunts are typically held in parks.
Jersey City, NJ, finished in 86th place, followed by New York City in 87th.
"The best cities for Easter cater to the religious nature of the holiday by offering plenty of opportunities for Christians to attend services, and they also provide the resources for people to have a great time with their family regardless of religious affiliation," said WalletHub analyst Chip Lupo. "That means lots of places to get some sweet treats or dine out, as well as good weather conditions and nice open spaces for Easter egg hunts."
Sweet Easter Treats
For many, Easter candy remains a holiday must.
Americans are expected to spend more than $3.3 billion on Easter sweets in 2025, according to WalletHub’s Easter Facts & Stats – Church, Candy & Cash report. That’s part of the National Retail Federation's projected $23.6 billion in Easter spending.
Chocolate alone is expected to fly off the shelves. Cargill, one of the largest chocolate suppliers in the US, estimates that more than 73 million pounds of chocolate will be sold over the Easter season — enough for nearly 400 million chocolate bunnies.
According to WalletHub, more than half of all parents will make Easter baskets for their children. Nearly nine out of every 10 baskets (89%) will include chocolate, with chocolate bunnies or eggs (29%), jelly beans (25%), and the Bethlehem, Pennsylvania-based marshmallow treat Peeps (14%) as the most popular basket items.
Many parents will try to get their kids to not eat too much Easter candy. Three in four parents told WalletHub that they'll discuss eating candy in moderation with children, while five in six will monitor how many sweets their kids will eat.
As for how to eat a chocolate bunny, 77% said they bite the ears first, 16% go feet first, and just 6% start with the tail.
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