RIVER VALE, N.J. -- Mindy Mosca's plan was to be a stay at home mom. But when the chocoholic started making chocolate in her home and found friends and family loved her creations, the business grew so big she had to make a choice: get rid of the hobby or get a store and fill the orders.
River Vale-based Mindy's Munchies is now 13-years-old -- the same age as her oldest son -- and Mosca's store is the same age as her second son, who is is 10.
Walk into the Rivervale Road location and you''ll be transported to a world of Willy Wonka dreams. Mosca does "chocolate covered everything," including Oreos, grahams, and marshmallows. Pretzels are her top-selling items with M&M pretzels being among the most popular.
The company also does a significant amount of shipping for corporate and personal gifts, especially now with the holidays. Mosca said there will be 100 to 200 packages a day going out via FedEx this season alone.
Despite that large number, there are still everyday items to be found in the store. "Mindy has made a huge push to make sure she does not run out of products for our storefront customers. In years past the shelves have been empty way to soon," said her husband, Harry. "She has invested in streamlining the business --a new website launched in October -- and making sure inventory does not run out."
"Mindy's goal was always to have her products be part of a family's special occasions and holidays.," he added. "We've had customers tell us it wouldn't be a holiday without Mindy’s Munchies. There is no greater compliment when you hear that."
And look for more "sweet" news to come: The two plan to open additional stores in the next one to two years.
Mindy's Munchies is at 215 Rivervale Rd., (201) 664-1650, www.mindysmunchies.com/.
Click here to sign up for Daily Voice's free daily emails and news alerts.