SADDLE RIVER, N.J. — At 26, Samantha Scarlette of Saddle River is building a huge following for her ’90s-inspired alternative rock music.
Her growing body of work includes the EP “Fallen Star” (2011) and the CD “Violent Delights + Violent Ends” (2014).
She's been immersed in music for a long time.
As a kid, she studied with Sheryl Cooper (wife of rock icon Alice Cooper). As an adult, she's worked with singer Sarah Dash (of Labelle fame).
Scarlette, whose family has been in Saddle River for three generations, spends her time writing music and recording at Quad Studios in New York City.
And marketing her music online.
She has enjoyed success with a Goth rock sound, particularly with the 2014 CD, produced by Hiili Hiilesmaa of Finland.
But now she’s taking things back to her first and true love.
“I’m wanting to do something that’s more Grunge sounding,” Scarlette said.
Her next album, tentatively titled “My So-Called Life” after the mid-’90s TV series, is scheduled for release next April.
She’s working on it with producer Justin Salter.
Scarlette released a tease single, Page Six, in June, to give her fans a taste of things to come.
Mostly, she markets her music with videos as well as a Twitter account with 101,000 followers and Facebook page with 19,000 Likes.
“Unless you’re Lady Gaga and selling out huge venues, it’s not economical to tour unless you’re looking to sleep in a van in a parking lot,” Scarlette said.
“Even then, you’re still probably not breaking even,” she added. “Or, if you are, you’re making a McDonald’s salary off the tour.”
So she is, frankly, really friendly on social media and attributes her success to being honest.
“I don’t like when people lie to their fan base and say, ‘I love you and we’re friends,’” Scarlette said. “People like that I’m more straightforward.”
She shares her experiences in the music world.
Scarlette also shares her efforts to get a fitness model body. And fashion photo shoots. And her penchant for the paranormal.
Whenever younger artists ask her for advice, she tells them to stay true to the music. But make other plans.
She follows her own advice.
MK-Ultra 90 is her online clothing line, mostly featuring T-shirts and accessories with Satanic themes. It enjoys lots of buyers in Great Britain, she said.
She doesn't believe in Satanism, thought, and says the line is about pushing boundaries.
When she’s not writing, singing, or designing, Scarlette is the paranormal correspondent on the Eddie, Jason & Chris show on idobi Internet radio.
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