Map Interactive local COVID-19 tracker
Contact Us
Hampden Daily Voice serves Chicopee, Holyoke, Palmer, Springfield & Westfield
Return to your home site

Menu

Hampden Daily Voice serves Chicopee, Holyoke, Palmer, Springfield & Westfield

Nearby Towns

  • Hartford
    serves Enfield, Glastonbury, Hartford, New Britain & Windsor Locks
  • Hampshire Franklin
    serves Amherst, Belchertown, Deerfield, Easthampton, Greenfield, Hadley, Montague, Northampton, Orange & South Hadley
  • Worcester
    serves Fitchburg, Gardner, Milford, Shrewsbury & Worcester
Business

Pioneer Valley Radio Station Hits 94.3 Changes Format

Radio
Radio Photo Credit: Pixabay/ smorazanm

One of the biggest local radio stations in the Pioneer Valley has changed formats.

On New Year’s Day at midnight, SAGA Communication’s Top 40 Hits 94.3 Amherst-Northampton flipped to “classic hits,” according to an announcement by station owners.

The rebranded station is 94.3 Rewind, with the tag line “You Lived It, We Play It.”

The new format will be led by Lenny Diana, brand manager at SAGA Communications’ rock n’ roll stations Lazer 99.3 and Class Rock 102 since 2014.

“We swiped left on 2020 and swiped right on 2021,” Diana said in a statement. “

Diana said Rewind will play top songs from the 70s-90s.

Switching formats to classic hits is a move in line with radio trends. The top radio formats in the U.S. (starting with the most popular) are news-talk, “AC” (popular music that excludes rap, hip-hop, and teen pop), Country, Pop, and Classic hits, according to a 2019 Nielsen report. Classic hits radio stations have been gaining in popularity over the last several years while country and pop falter. 

to sign up for Daily Voice's free daily emails and news alerts.

Welcome to

Hampden Daily Voice!

Serves Chicopee, Holyoke, Palmer, Springfield & Westfield

Hi! You've read our articles so we know you like our reporting. To keep reading please join our mailing list.

Get important news about your town as it happens.