Customers of the clothing store chain are encouraged to design their own version of Vineyard Vines' pink whale mascot and share it on social media using the #WhalesForACause hashtag.
One dollar for every photo posted using the hashtag will be donated to the Maritime Aquarium at Norwalk.
All Vineyard Vines stores will also host Back-to-School events where shoppers can receive gifts with purchase, back-to-school checklists, blank whale printouts and learn about the environment or water conservation.
Click here to download a whale to print, cut out, decorate, photograph and tag on social media.
For more information on the Maritime Aquarium, visit maritimeaquarium.org.
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