The campaign continues through Aug. 16.
In return for their contributions, customers will receive a baseball pin-up on which they can write their name or the name of a friend or loved one. The pin-ups will be displayed in restaurants and stores, showing customers how easy it is to make a difference in the fight against cancer.
At participating Taco Bell and KFC restaurants, customers making a contribution of $3 or more will receive a coupon sheet, featuring deals from Taco Bell, KFC, The Paper Store and more.
Taco Bell has supported the Jimmy Fund since 1999. In 2006, KFC joined their efforts and, in 2011, The Paper Store stepped up to the plate to be a part of “Strike Out Cancer,” all working together to help the program raise more than $2.3 million.
When customers purchase a baseball pin-up, 100 percent of the proceeds go to the Jimmy Fund, which supports cancer research and patient care at Boston’s Dana-Farber Cancer Institute.
“We are thrilled to take part in the fight to ‘Strike Out Cancer’ again this year and we are looking forward to another successful summer,” said Roger Lockwood, chairman of Lockwood/McKinnon Company, a Taco Bell franchisee and a trustee of Dana-Farber Cancer Institute. “With total program funds exceeding $2.3 million, the baseball pin-up campaign exemplifies how even a seemingly small donation can truly make an impact on finding cures for cancer.”
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