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Online Grocer Launches Private-Label Brand To Ease Supply-Chain Concerns
A popular online grocery platform is launching its first-ever private label of prominent pantry products as the country contends with continued supply chain concerns and inefficiencies.
Misfits Market, known for its focus on accessibility, affordability, and sustainability, launched “Odds & Ends,” on Wednesday, April 13, representing the company’s first private label of items.
Odds & Ends includes pantry staples such as coffee, nuts, dried fruit, and dark chocolate-covered mini pretzels and was designed to address supply chain issues by working directly with farmers and other sour…
