BROOKFIELD, Conn. — Everything is bigger and better — literally — at Unlimited Signs Designs & Graphics, a 6-year-old business on Grays Bridge Road in Brookfield that recently doubled in size to 4,600 square feet.
The business took over the space of its former neighbor, Lincore medical supplies, which relocated to Bethel. Aside from the added space, Unlimited Signs also enlarged its garage from 10 feet wide to 12 feet wide.
“We can now do larger jobs and accommodate larger vehicles,” said Michael Goldstein of New Fairfield, who owns the business with his wife, Marian.
"We also got a new bucket truck and service van, which enables us to install bigger and higher signs — up to 30 feet high," he said.
Within just a few years, the business has many established clients — including Costco, Scalzo and PepsiCo.
One project helped to put the business on the map: the rebranding of seven Danbury area Sleepy's stores after the brand changed its name to Mattress Firm, Goldstein said.
“Being associated with a national brand helped a small business like us become more familiar to people in the local area," he said.
Another top client is the University of Connecticut. “We created promotional cutouts for them, which they use this during their recruitment of new students, football and hockey players," Goldstein said. The business also designed signs for the new Sandy Hook School in Newtown.
They are now joining forces with Double Image, a printer at 640 Federal Road in Brookfield.
“We are cross-selling each of our products," Goldstein said. "We will both be able to offer everything from business cards and stationery up to big wall wraps and wallpaper -- from both locations."
Before opening the business, Goldstein spent 35 years in sales, and eight years in the mortgage business.
“After the mortgage market crashed in 2008, no one was hiring,” he said.
In mid-life, he decided to become an entrepreneur and said he choose to open a sign business for three reasons.
“First, I wanted a business that was needed. Every business, at some point, needs a sign,” he said.
He was also interested in a business that didn't require a large number of employees.
Finally, he didn’t want to open a business that required the owner to work extremely long hours to make it successful.
To network, he joined the Brookfield Chamber of Commerce and the Greater Danbury Chamber of Commerce. Through connections there, “We had four customers before we even opened our doors,” Goldstein said.
What's trending? Cutouts are a big hit right now. “This is a false facade with a hole in it that people can put their faces in. It is used for fundraisers and special events," Goldstein said.
“People tend to get happy when they stand behind a picture."
Goldstein said he looks forward to continued growth in his larger space. “I like helping out customers with their needs. Their reputation is our business.”
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