BRIDGEPORT, Conn. – A new television and radio ad shows Bridgeport getting better through the eyes of a 9-year-old.
It’s the fifth wave of television, radio, and digital ads – accompanied by a new website (www.bridgeportbettereveryday.com) – serving as part of the city’s ongoing marketing campaign. The new television and radio ad features 9-year-old Jeremy Rosa, who is going into fifth-grade at Blackham School in the city’s North End.
“I love living in Bridgeport. My school is right by my house. My teachers are the best,” Jeremy said. “I ride my bike all over, go to movies in the park, and this summer we’re going to Pleasure Beach.”
When Jeremy was 7, he decided to host his very own food drive. With support from family, friends and neighbors in the community, Jeremy collected a total of 997 pounds of food. He’s made it an annual event, collecting food for the Connecticut Food Bank and providing thousands of meals each year for people in need.
“When I grow up, I’m definitely gonna live in Bridgeport,” said Jeremy. “I could be a construction worker or build boats or own my own business. But I’ll probably be a professional soccer player. “Bridgeport is my home. And it’s getting better every day.”
This is the latest ad in a marketing campaign launched in November 2014 aimed at boosting confidence in the city, specifically among job creators, residents and investors across Fairfield County and beyond, according to a press release.
“I couldn’t imagine a better ambassador for the city of Bridgeport than Jeremy,” said Mayor Bill Finch in a press release. “He’s such a great kid. And Bridgeport is a great place to grow up. We’ve renovated 100 acres of parks across the city, so our kids can run and play outside. In fact, we just completed three new baseball fields at Jeremy’s school.”
The marketing campaign will consist of six waves of television and radio spots, accompanied by digital ads and the website. Each of the ads can be viewed here.
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